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What is a case study? A case study is a description of a piece of business you have carried out for one of your customers. It is a...
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What is testing and measuring? Testing and measuring means finding out what specific results you are getting from the marketing...
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It sounds so simple, and yet many managers fail to follow this basic principle. Too often, managers ignore competence and focus only on...
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What does this mean? If you want to influence your customers you have to understand and relate to them. When you see through your...
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Forget those fiery halftime locker-room speeches (or their business equivalent, the motivational meeting). That’s not where the coaching...
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You can build stronger relationships with both your key customers and prospective clients by inviting them to join you for hospitality at...
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What is packaging? Packaging your products in the context of marketing your business is about grouping your products or services together...
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What is self-belief? Self-belief is a feeling of confidence in your own values, skills and experiences. It is a voice inside your head...
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If you’re like most managers, you probably hate being the bearer of bad tidings. We all want people to like us, and we aren’t very...
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What is a communication system? A communication system is a planned series of activities that ensure that you keep in constant...
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You can motivate them. You can direct their energies. You can teach them, lead them, and guide them. But, you can’t really control them....
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What are the best strategy? The best strategy to market your business are those that enable you to target the right people with the right...
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It doesn’t matter where you start. It only matters that you start. Action often must come before understanding and almost always comes...
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We spend a lot of time in school learning how to “communicate” and “express ourselves.” But who learns how to listen? Listening is a...
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To grow any business you will need to either attract new customers or increase transaction value and frequency of purchase of the...
