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What is a brand? A brand is far more than a snazzy name and a nice bit of artwork. Many people think that a brand is simply the company’s...
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“Don’t get mad; get even,” the old axiom advises. But, there’s an even better way — don’t do either. A worker makes a mistake, and you...
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What is a vision? A vision is the picture or movie you see in your mind’s eye of the future. It is the dream you have of the reality you...
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If you increase your prices you can increase your profit margins. The question is can you do that? People do not buy on price alone and...
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Nobody likes criticism, and complaints often create problems for you. Even so, you should welcome complaints and respond to sincere...
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Hire for aptitude and attitude. Train for knowledge. To be an effective trainer, you must first master the task. If you can’t do it, you...
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What is a marketing plan? A marketing plan is your guide to exactly how you are going to action your business marketing. It is the...
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Having trouble selling your solutions? Do you have a hard time getting your sales work force to buy into your plan? That’s because it’s...
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Are you willing to go to bat for your employees, to fight for them, to defend them from unjust attacks, and to take your fair share of...
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“Not to decide is to decide,” a theologian named Harvey Cox once said. If you fail to make a decision, you decide by default. You also...
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What does being creative mean? Being creative is all about your ability to come up with ways of doing things differently. It is about...
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What is customer feedback? Customer feedback is the information that you get from your customers about the work that you do for them,...
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What do you need to be clear about? Having done your market and customer research and decided on your niche market, the next task is to...
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“My people won’t make a move without asking me first.” Is that you? If so, you’re not doing your job as a manager. You’re much too busy...
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What is research? Research is everything you do to find out about your customer, marketplace and competition that will enable you to...
