Why Client Satisfaction Surveys Are Out of Date | Sales Management Skills
The client satisfaction survey is one of the most misused marketing tools employed today. Most surveys fail to obtain reliable...
Client Business Review For Sales Success | Key Account Management (KAM)
A key marketing technique used by some top firms is the client business review (CBR). The CBR is used only on the firm’s “top 25”...
How To Sell Value | Using Market Pricing Based On Value | Professional Selling Skills
Pricing is one of the four Ps of marketing and is one that few professionals use. Accounting and law firm marketing has improved over the...
The Summary Close Sales Strategy To Close More Sales with Clients | Professional Selling Skills
The summary close is especially useful when you are offering a new service to one of your existing clients. (Sales to existing clients...
The Importance of Trust and Integrity For Sales Success | Sales Management & Leadership Skills
Integrity and trust go hand in hand as qualities for sales success. It is impossible to have one without the other. If you trust someone,...
How To Build Referrals Naturally – Best Sales Training
The most profitable marketing activity in which you can engage is building referrals. And the best way to develop referrals is getting to...