

Selling Skills Training | How to Position Your Message Persuasively?
Positioning, one of the six critical skills, allows you to relate your capabilities to your customers’ needs. Here we learn how to position


Selling Skills Training | How to Make More Sales Happen?
As times are tougher, how do you make more sales happen? How do you generate income into your companies? Here are some ways to boost your sa


Sales Negotiation Training | Do not Negotiate Too Early in the Selling Phase
Selling and negotiating are separate phases of the sales process. In STA, we discover different sales negotiation strategies and identifying


Sales and Marketing Training | Sell Yourself First Instead of Selling your Products or Services
There are too many organizations that are focused solely on selling in order to generate revenue. I hear stories all the time of salespeople


Selling Skills Training | The Importance of Selling Value instead of Price
It’s amazing how many people think that selling is just about the product and its price. Offer something with a fancy new feature at an attr